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Why People Choose Us...

Praxis aims to be the leader among beverage alcohol agencies in Canada. We strive not only to differ ourselves from the traditional concept of an agency, but also to change the very concept of the agency itself.

Our mission is twofold:

First to seek out and deliver to our customers the most appealing, exciting brands from around the world at a reasonable price.

Secondly and perhaps more importantly, we aspire to establish and grow relationships with our partners, suppliers, customers and industry stakeholders.

At Praxis, we are in the business of beverage alcohol brand management. However, our true strength lies in the value that we place on our relationships.

Company Information...



Praxis is a company committed to seeking out and developing new and exciting brands for the Canadian market. Operating out of Canada’s largest city, we have direct access to the Greater Toronto Area that lends a market base in excess of 10 million people.

 Our unique operating philosophy is based on common sense. In cooperating with our suppliers, and other leading brands within a category, we can effectively increase awareness and perceived value of the products we represent. This results in increased market share for the entire category. From there, it is up to the individual brands to undertake the responsibility of striving to be first within the category.

What we do:

We are a full service agency that oversees the essential aspects associated with product distribution and marketing. A summary of the initiatives undertaken in partnership with our suppliers include:

  • Make use of all channels of distribution to see to it that the right product finds the right customer
  • Develop creative advertising and promotions
  • Conduct market research
  • Develop and implement strategies for effective market penetration and expansion
  • Work together with the LCBO and other governing bodies

In addition, we hold an extensive clientele list that includes a number of:

  • Licensees

  • Private Collectors

  • Wine Clubs/Associations/Societies

We pride ourselves on developing strong relationships with our suppliers, customers and government monopolies by consistently exceeding expectations. We feel that ensuring such quality is vital to success in today’s marketplace. Through strong relationships, we facilitate clear lines of communication. Relationships like these enable us to apply our knowledge and understanding in ways that result in a satisfying and successful partnership for all involved.

Social Responsibility:

We want you to enjoy the fine beverages that we have to offer. We also want you to enjoy alcohol responsibly. Please enjoy in moderation and never drink and drive.